rate

1 noun

(a) (of inflation, tax, interest) taux m;

∎ the rate is 20p in the pound le taux est de 20 pence par livre;

∎ to strike for higher rates of pay faire la grève pour obtenir une augmentation de salaire

MARKETING rate of adoption (of product) taux d'adoption; MARKETING rate of awareness (of product) taux de notoriété;

rate band fourchette f de taux;

MARKETING rate of churn taux de clients passés à la concurrence;

rate of depreciation taux d'amortissement;

rate of exchange cours m ou taux du change;

rate of growth taux d'accroissement ou de croissance;

rate of increase taux d'accroissement ou de croissance;

ECONOMICS rate of inflation taux d'inflation;

MARKETING rate of penetration taux de pénétration;

rate of production taux de production;

MARKETING rate of renewal taux de renouvellement;

rate of return (on investment) taux de rendement;

rate of return analysis analyse f du rendement;

rate of return pricing fixation f de prix au taux de rendement établi;

rate of taxation taux d'imposition;

rate of turnover taux de rotation des stocks;

rate of uptake taux de succès

(b) (price, charge) tarif m;

∎ the going rate le tarif courant;

∎ the hourly rate is going to be increased le taux horaire va être augmenté

(c) British formerly

∎ rates impôts m pl locaux

2 transitive verb

British (fix rateable value of) fixer la valeur locative imposable de

"While most in telecom are quite aware of the high rate of churn and the resulting consequences, what is surprising is the increasing rate of this dynamic," says Mary Ellen Smith, Faulkner director of research services. "It is only the expanding number of services and technologies that allow some organizations to remain profitable."

▸ rate up transitive verb

INSURANCE

∎ to rate sb up faire payer à qn une prime plus élevée

English-French business dictionary. 2013.